U.S + UK PRODUCT LAUNCH
PARTNERSHIPS + SEEDING


The 5th Column was engaged to launch luxury children's toy brand, Papinee, into the US and UK market.

The agency worked with the brand team on retail strategy, having placed product into Bergdorf Goodman, The Webster and Ron Robinson nationally in the US and in Harrod’s in the UK.

Additionally, The 5th Column worked on product press and executive profiling and also announced the partnership with The Peninsula Hotels worldwide.