Rémy Martin engaged The 5th Column to creatively develop and launch their “Circle of Centaurs” mentorship program in the U.S. market.
The brand had already launched the campaign in Asia and Europe with various celebrity ambassadors. The challenge was to clearly showcase the relationship between the mentorship program and Rémy Martin brand history - why the two go hand in hand - as well as secure ambassadors within a limited budget.
Additionally, the creative brief, video content and photography needed to be adapted to be more engaging for the U.S. consumer.
The 5th Column team identified and secured talent that fit the profile.
The program launched IN 2016 with Actress / Singer / Photographer Jackie Cruz.