INFLUENCER ACTIVATION

CELEBRITY ENGAGEMENT

 

The 5th Column was agency of record for accessories e-tailer, Wanderlust + Co during its launch phase in the U.S. market

The 5th Column team worked to place jewelry on celebrities and bloggers nationwide and developed and fostered celebrity and stylist relationships for ongoing dressing and social media opportunities 

During Coachella, The 5th Column established a strategic partnership with The Glam App (founded by Cara Santana and Joey Malouf) and coordinated a Coachella gifting suite - “Glamchella” - where celebrities and style influencers were able to come pick out Coachella inspired looks from Wanderlust + Co to get them festival ready

Celebrities and influencers secured and in attendance included: Actress/Blogger Cara Santana, TV Personality Louise Roe, Actress Jamie Chung, Actress Ashley Greene, Actress Ashley Madekwe, Fashion bloggers Aimee and Dani Song, Shea Marie and many mor