5th Column is the US agency of record for Champagne Bollinger. The agency oversees all wine, food & lifestyle press and outreach to support new vintage releases in addition to strategy and execution across all Champagne Bollinger partnerships and activations.
In 2019, 5C launched Champagne Bollinger La Grande Anée 2008 vintage with a unique partnership with restaurant reservation platform startup, Resy nationwide in New York, Los Angeles and Chicago. Along with wine press on the liquid profile, 5C engaged influencers, business and lifestyle press to attend and discover LGA 2008 and speak to the unique food & wine pairings created at top restaurants in each market. 5C engaged each restaurant chef to participate and share menu pairings and speak with press along with Champagne Bollinger which resulted in strong national press coverage and awareness.
5C also executed Champagne Bollinger’s ongoing partnership with the New York Academy of Arts and their annual Tribeca Ball and supporting event production, logistics, press and celebrity/influencer engagement.
This year, the agency is creating unique partnerships and planning large scale launch events and press campaigns for the upcoming “No Time to Die” Bond film release and limited edition bottle with Champagne Bollinger once more being the official champagne of James Bond.