Champagne Bollinger Case Study | 5th-Column

5th Column is the US agency of record for Champagne Bollinger. The agency oversees all wine, food & lifestyle press and outreach to support new vintage releases in addition to strategy and execution across all Champagne Bollinger partnerships and activations.

In 2019, 5C launched Champagne Bollinger La Grande Anée 2008 vintage with a unique partnership with restaurant reservation platform startup, Resy nationwide in New York, Los Angeles and Chicago. Along with wine press on the liquid profile, 5C engaged influencers, business and lifestyle press to attend and discover LGA 2008 and speak to the unique food & wine pairings created at top restaurants in each market. 5C engaged each restaurant chef to participate and share menu pairings and speak with press along with Champagne Bollinger which resulted in strong national press coverage and awareness.

5C also executed Champagne Bollinger’s ongoing partnership with the New York Academy of Arts and their annual Tribeca Ball and supporting event production, logistics, press and celebrity/influencer engagement.

This year, the agency is creating unique partnerships and planning large scale launch events and press campaigns for the upcoming “No Time to Die” Bond film release and limited edition bottle with Champagne Bollinger once more being the official champagne of James Bond.

In celebration of over 40 years of
partnership as the Official Champagne of 007 and the upcoming film No Time To
Die , Champagne Bollinger has produced a limited edition gift box that brings
together three icons: Bollinger's signature Special Cuvée, the Aston Martin DB5 and the legendary British secret agent, James Bond. Honouring the most perfect of partnerships, the limited edition gift boxfeatures the silhouette of James Bond alongside his Aston Martin DB5. The
colourway of the gift box echoes the silver birch finish of the DB5. TheBollinger lettering and logos are depicted in gold and the iconic SpecialCuvée bottle has been adapted to feature a black and gold neck collar with a
007 blazon.

The next James Bond film, the 25th, won’t be released until April 2020, but spoiler alert: Bollinger is unveiling a new Bond-themed limited-edition bottle.To mark a 40-year partnership between the brands, the famed Champagne house will soon start selling an exclusive Bollinger 007 Limited Edition, priced at $230 per bottle. It will also be the first time that Bollinger is releasing the 2011 vintage from the company’s wine cellars. The wine is sourced from a single grand cru vineyard in Aÿ-Champagne, France, and was vinified in oak barrels before being aged for seven years under cork.

Whether you're looking for the ideal bottle to serve at brunch, the right cuvée for gifting, or a perfect sip to celebrate a special occasion, we've taken the guess work out of choosing. Below, find a few of our very favorite bottles that are sure to please every palate. 007 may be British, but his go-to bubbly is decidedly French. In addition to being the official champagne brand of James Bond, this bottle's notes of red currant, creme brûlée, and subtle baking spice make it an ideal partner for seafood courses, cheese plates—even festive turkey dinner.