The 5th Column is the agency of record for HAOMA - a prestige, genderless, clean beauty brand exploring the deep connection between humans and plants.
Inspired by the mystery and power of its namesake plant, HAOMA stands apart with a unique approach that blends both art and science.
The 5th Column was tasked with launching the brand and their skincare series - the introductory line being dedicated to Cannabis Sativa. Since its launch in November 2019, our agency has secured media appointments and coverage in New York Magazine “The Cut”, ELLE, Forbes, GQ, L'Officiel, Paper Magazine, Purewow, Town & Country, Vanity Fair, The Zoe Report and more.
5C works with HAOMA on across media relations, creative campaigns, influencer marketing, events, brand partnerships and more working to grow and expand the brand in the United States and globally. Secured influencers include Hari Nef, Hannah Bronfman, Chelsea Leyland, Jazmine Grace Grimaldi, Colin Cowie, Andrew Fitzimons, Patrick Janelle, Nausheen Shah, Selma Blair, Carson Kressley, Joseph Sikora and more.