The 5th Column served as AOR for The Dalmore Whisky for three years. The agency handled all press trips, master distiller market visits, product launches and collaborations.
5C is most proud to have conceptualized and executed a partnership with World’s Best Chef Massimo Bottura that actualized into The Dalmore L’Anima Aged 49 Years. This was Massimo Bottura’s first ever spirits collaboration. The agency negotiated the partnership, oversaw content creation and production, handled press launch and media relations and produced the launch event.
The one time only bottling was auctioned at Sotheby’s in Spring 2019 with proceeds benefiting Bottura’s charity, Food For Soul. To celebrate this partnership, The Dalmore’s Master Distiller Richard Paterson & Massimo Bottura hosted a 30 person dinner attended by high profile media and influencers including BBC, Bloomberg, CNN Business, Departures, Forbes, Fortune, Fox, Maxim, T Magazine, The Wall Street Journal, and more in the evening. Guests were treated to a 6-course whisky paired dinner and a white glove service tasting of The Dalmore L’Anima Aged 49 Years led by Paterson.